When Meghan Markle released With Love, Meghan, the digital lifestyle brand rooted in kindness, self-care, and intentional living, the internet did what it often does: it pounced. Critics called it “out of touch,” “overly curated,” or even “boring.” But dig just beneath the surface of the commentary, and you’ll find something far more telling than any misstep Meghan may have made — the problem isn’t the brand, it’s the bias.

Let’s be clear: With Love, Meghan isn’t revolutionary in concept, nor does it pretend to be. It is a soft, slow, and warm reintroduction to a woman who has been dehumanized and villainized by headlines for years. The brand is not trying to sell you a miracle serum or seven-step skincare routine promising to change your life. It’s trying to invite you into a slower, more intentional way of living — a gentle space in a world that is far too loud. And that’s…bad?

A Softer Tone, a Sweeter Story

There is an undeniable sweetness to the aesthetics and messaging of With Love, Meghan. From the handwritten notes to the honeyed tones of the website and social media, everything about it feels purposeful and peaceful. The entire presentation is infused with a quiet elegance — the kind that comes from someone who has spent a decade being shouted at and has learned the value of calm.

The brand does not reek of celebrity or clout-chasing. There are no brash statements or performative humility. It is, at its core, lifestyle content — the same kind we’ve applauded when created by countless others. Think: Joanna Gaines, Gwyneth Paltrow, or Reese Witherspoon. Meghan’s iteration is far less about selling a fantasy and more about fostering grace in everyday life.

Unpacking the Criticism

The criticism of With Love, Meghan is not about the content — it’s about the person. The same media outlets that spent years building Meghan up during her royal debut were all too eager to tear her down when she didn’t play the obedient duchess role. Now, anything she touches becomes a lightning rod for mockery. If she leans into privacy, she’s secretive. If she creates something gentle, it’s labeled boring. If she dares to market it, she’s accused of grifting.

What we’re really witnessing is a cultural double standard, sharpened by misogyny and racism, disguised as critique. When a white celebrity launches a lifestyle brand, it’s lauded as “aspirational.” When Meghan does it, it’s suddenly “calculated” or “elitist.” The same warmth and vulnerability she’s criticized for showcasing would be praised in almost anyone else.

The World Needs What Meghan Is Offering

In an era where productivity is prized above peace, where hustle is holy and burnout is worn like a badge of honor, Meghan’s brand is quietly rebellious. It asks us to slow down. To be intentional. To reflect. With Love, Meghan is a counterbalance to the very culture that constantly punishes us for not doing more, being more, giving more.

Whether you’re sipping on a cup of tea or simply reading one of the brand’s heartfelt messages, you can feel the genuine effort behind it. It isn’t perfect — few things are — but it is sincere. It offers something many of us don’t even realize we’re starving for: softness.

Final Thoughts

The backlash against With Love, Meghan isn’t rooted in its quality or concept. It’s rooted in an unfair societal habit of punishing women — especially women of color — who refuse to be boxed in. Meghan Markle is not trying to dominate the lifestyle space; she’s trying to carve out a piece of it for people who resonate with peace, intention, and authenticity. And for that, she should be applauded.

So before you dismiss With Love, Meghan as just another celebrity side project, take a closer look. There’s heart here. There’s humanity. And there’s a quiet kind of charm the world desperately needs.

With love, indeed.