In the ever-evolving world of beauty, skincare has taken center stage, often overshadowing traditional makeup. The rise of “skinimalism” and the popularity of “tinted skincare” have led to a major shift—where achieving a natural glow has become more important than a full-glam look. But this skincare surge isn’t without its drawbacks. It’s led to the discontinuation of fan-favorite makeup products and a flood of trendy skincare that often focuses more on aesthetics than actual results.

The Skincare Takeover

The beauty industry is undergoing a transformation. Skincare products are becoming the new makeup. Brands are pumping out tinted moisturizers, serums with shimmer, and glow-boosting primers that blur the line between skincare and cosmetics. These products appeal to the demand for a dewy look but often replace tried-and-true makeup staples, leaving long-time users disappointed.

Influencer Impact: The Mikayla Nogueira Effect

Influencers have been a driving force in this change. Mikayla Nogueira, a popular (and sometimes controversial) beauty influencer, has heavily emphasized “skin prep” in her tutorials. Her followers often end up investing in extensive skincare routines. While her transparency is appreciated, critics argue that the focus on prepping skin sometimes overshadows makeup itself—and may promote unnecessary overuse of skincare.

Glow Recipe: Style Over Substance?

Glow Recipe is one of the brands riding the skincare wave with eye-catching packaging and fruity formulas. Their Watermelon Glow Niacinamide Dew Drops, for example, have gained cult status for promising a glowing complexion. But not everyone is convinced. Some users praise the hydrating feel, while others find the scent overwhelming and the results underwhelming. One Reddit user even said, “The smell was so off-putting that I used the products rarely, so didn’t see any effects.”

The Inkey List: A No-Nonsense Alternative

In contrast to the flashy marketing of some brands, The Inkey List focuses on simple, ingredient-driven products at affordable prices. Their Omega Water Cream Moisturizer and Retinol Serum are fan favorites for a reason. One reviewer wrote, “The lightweight, gel-like formula provides instant hydration without feeling heavy or causing breakouts.” It’s skincare that works—without the hype.

Navigating the Skincare Saturation

For anyone feeling overwhelmed by the endless skincare options, the best approach is to stick to what works for your skin, not what’s trending. Glowy skin is great, but it’s important to see past the marketing and choose products with proven benefits. A balanced, thoughtful routine will go a lot farther than blindly following the latest hype.

Top Picks Worth Considering

• The Inkey List Vitamin Moisturizer – Lightweight and hydrating, good for most skin types.

• The Inkey List Retinol Serum – Effective for promoting skin renewal and reducing signs of aging.

• Glow Recipe Watermelon Glow Niacinamide Dew Drops – Provides a luminous finish, but reactions vary.

• Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner – Helps refine pores and smooth texture.

In conclusion, while the skincare boom has brought some great innovations, it’s also created a lot of noise. Be selective, be skeptical, and remember that good skin doesn’t come from trends—it comes from consistency, simplicity, and understanding your own needs.